I went with Firestone Destination A/T's after comparing the user-ratings on TireRack -- they seemed to have excellent reviews (with HUNDREDS of thousands of miles worth of reviews) and the price was really good (relative to Pirelli Scorpion ATR's which got the #1 rating). I also liked the look of the tread - for what THAT'S worth, and the outlined white letters look decent. I usually get great results from Firestones, so I bit the bullet...
I bought them over four years ago and I still hardly see any wear on them! ...of course, that might be because I've only driven the car 12 miles in four years... sigh