Don't know whether this one has been mentioned, last night while watching the tube, what I believe was an auto insurance ad, normally I don't pay attention to comercials so I don't remember exactly what company it was for. Reguadless, what caught my eye was the guy stewing/sobbing over his wrecked AMC era XJ cherokee/wagoneer, toatled from behind, the commercial continued with the insurance agent driving down a dusk two lane, pulling off the side to take a picture of a "For Sale" FSJ Grand Wagoneer and sending it to the customer, this goes without saying but the guy was happy.
Even Insurance Companies "get it".